Our Social Media Analysts are natives in the culture, language and nuance of their countries and social platforms. Located globally we can provide Social Media Listening & Monitoring in real time.
Read more →
The value of Social Listening is from the derived Actionable Insights. However, these insights require not just expertise in Social Media analysis - but excellence in cultural and geographical nuance. Our team of skilled Social Media Analysts are located in-country, across the globe. They are masters in the art and science of Social Media Analytics - and immersed in the local culture - providing them the context needed to develop the most accurate and actionable insights.
As an example of why geographical context matters in language matters - you need only consider the word "pants" from both a British and American perspective. While it's one word - it represents completely different items of clothing to each national audience.
One word or phrase in the same language but used in different countries or regions can have different meanings depending upon cultural or regional variations in meaning or pronunciation.
Read more about the power of human analysis in Social Listening