Employee Spotlight – Natália Leão: “The challenging and beautiful part of social listening is turning the data into actionable insights.”

  In the Employee Spotlight series, we meet with TCA’s team members to find out who they are and what their job roles involve. In this interview, we talk to Natália Leão, one of our senior managers. Q: Where are you from and where are you based? A: I’m originally from Brazil but right now […] Read more

How to Gain Actionable Insights from Medical Conferences through Social Listening

Author: Abhinab Bhanja Each year, medical conferences see participation from pharmaceutical companies and various stakeholders from the medical fraternity, with the key conferences attended by several thousand visitors. These events not only feature whitepapers, research outcomes and presentations, but they also generate a huge amount of conversation on social media platforms like Twitter, Facebook and […] Read more

Shark Tank Vietnam: How social media can be used to drive awareness, engagement & viewing interests

Author: Loc Dao For Vietnamese startuppers, reality TV has become a lot more exciting thanks to Shark Tank Vietnam. If you’re not familiar with the original US version, Shark Tank is a show for entrepreneurs to pitch their ideas in front of a band of judges, or sharks as coined by the show, who will […] Read more

Beer of the People or Worst Brew in the World? How the UK and South Korea Reacted to Gordon Ramsay’s Unlikely Brand Endorsement

Author: Mayuko Homma Thanks to his colourful language on TV shows such as Hell’s Kitchen and Ramsay’s Kitchen Nightmares, UK based multi-Michelin Starred restaurateur Gordon Ramsay has made a name for himself on both sides of the Atlantic. In an attempt to boost his stardom in Asia, he recently accepted the role as the brand […] Read more

5 Key Tips Before Getting Started in Social Listening

  Author: Tamara Lucas Whether you’re contemplating using a social listening tool for the first time or have plenty of experience running social listening projects but these have failed to meet your hopes and expectations, this post will help you feel more confident about getting started on your next social listening venture. These 5 key […] Read more

China’s Singles Day – a closer look at the biggest consumption fest on earth

Author: Peter Chen Last Friday, an image shared in my WeChat group chat grabbed my attention as I was in the middle of catching up on the tweets published by President Trump during his visit to China.   The Cambridge Company Satchel Company’s sales page.  The image above was shared by one of my friends, […] Read more

Emerging Trends & Top Manufacturers: What Drove Conversations at the Frankfurt Motorshow?

Last month, TCA attended the IAA Motorshow in Frankfurt, one of the biggest events in the auto industry calendar. Critical for the world’s top car manufacturers, the event offered BMW, Volkswagen, Mercedes, Porsche and Audi the opportunity to show off their latest concept cars and standout models, all reflecting this year’s key trends: Electric Vehicles […] Read more

Oct, 06, 2017


UpVote our #SXSW Panel Pitches and send the TCA team to Austin

For most people, August is a month to relax and enjoy the end of summer. But, for all of us in the digital and tech industries, putting our feet up is the last thing on our mind. With the vote opening for the SXSW Panel Pickers, we’re all busy doing our best to secure a […] Read more

Aug, 10, 2017


TCA is coming to #SXSW 2017 and our Social Listening Meet-Up will be unmissable. Here’s why.

At TCA, we believe that conversations are not just data points and social listening isn’t just an answer that pops out of a social listening tool when you hit a button. We truly believe that you need human analysis to generate actionable insights from online conversations to understand the nuances of each language and the […] Read more

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