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4 reasons why you need human analysis to listen into social

We know that online conversations are not just data points, we also know that social listening is an art, a real skill, not something that can just be bolted onto a junior associate’s role. While most businesses make an investment in social listening tools or platforms, the same old questions comes up time and time […] Read more

Capturing the essence of SXSWi 2016 from afar

SXSW interactive 2016 has come and gone. What a whirlwind and I wasn’t even physically there. Like many watching from the sidelines, I was trying to keep abreast of the plethora of conversations around this fascinating five day event. I, like many others,  followed numerous of the brightest sparks not only presenting but attending from agencies […] Read more

Social Listening and Global Insights at #SXSW Interactive 2016

This year, I applied for a speaking pitch for #SXSWI 2016 who’s title was about “good crack.” Was my session about crack? Well not exactly, I wanted to talk about the word crack and use it to illustrate how culture, context, and location make all the difference in online communication. Unfortunately I didn’t get selected […] Read more

2016 – The year of Conversational Commerce?

A recent article by Chris Messina caught our attention. Following up on his theory he first shared last year, Chris has dubbed 2016 to be the year of  ‘Conversational Commerce’ and it got us thinking. With over one billion people using Whatsapp  and with WeChat following close behind, we expect conversations to start exactly where […] Read more

Let’s talk about the power of social listening

Talking about the power of social listening with Jackie Cuyvers, one of the Co-Founders here at The Conversationalist Agency. Jackie Cuyvers last week (20-21 Jan) attended and gave a presentation on Social Listening for Patient Insights and Pharmacovigilence at the SMI’s 8th annual show on Social Media in the Pharmaceutical Industry. SMI had a few […] Read more

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