Shark Tank Vietnam: How social media can be used to drive awareness, engagement & viewing interests

Author: Loc Dao For Vietnamese startuppers, reality TV has become a lot more exciting thanks to Shark Tank Vietnam. If you’re not familiar with the original US version, Shark Tank is a show for entrepreneurs to pitch their ideas in front of a band of judges, or sharks as coined by the show, who will […] Read more

Beer of the People or Worst Brew in the World? How the UK and South Korea Reacted to Gordon Ramsay’s Unlikely Brand Endorsement

Author: Mayuko Homma Thanks to his colourful language on TV shows such as Hell’s Kitchen and Ramsay’s Kitchen Nightmares, UK based multi-Michelin Starred restaurateur Gordon Ramsay has made a name for himself on both sides of the Atlantic. In an attempt to boost his stardom in Asia, he recently accepted the role as the brand […] Read more