CATEGORY

Employee Spotlight – Natália Leão: “The challenging and beautiful part of social listening is turning the data into actionable insights.”

  In the Employee Spotlight series, we meet with TCA’s team members to find out who they are and what their job roles involve. In this interview, we talk to Natália Leão, one of our senior managers. Q: Where are you from and where are you based? A: I’m originally from Brazil but right now […] Read more

How to Gain Actionable Insights from Medical Conferences through Social Listening

Author: Abhinab Bhanja Each year, medical conferences see participation from pharmaceutical companies and various stakeholders from the medical fraternity, with the key conferences attended by several thousand visitors. These events not only feature whitepapers, research outcomes and presentations, but they also generate a huge amount of conversation on social media platforms like Twitter, Facebook and […] Read more

5 Key Tips Before Getting Started in Social Listening

  Author: Tamara Lucas Whether you’re contemplating using a social listening tool for the first time or have plenty of experience running social listening projects but these have failed to meet your hopes and expectations, this post will help you feel more confident about getting started on your next social listening venture. These 5 key […] Read more

TCA is coming to #SXSW 2017 and our Social Listening Meet-Up will be unmissable. Here’s why.

At TCA, we believe that conversations are not just data points and social listening isn’t just an answer that pops out of a social listening tool when you hit a button. We truly believe that you need human analysis to generate actionable insights from online conversations to understand the nuances of each language and the […] Read more

Global Social Listening requires human analysis – not Google Translate

Successful social listening requires an understanding of not just the language in a literal sense, but figuratively, culturally, contextually and tonally. While software can help translate – language is more nuanced than translation software and tools can accurately process. When speaking face to face, we rely on visual cues to help us better understand what […] Read more

4 reasons why you need human analysis to listen into social

We know that online conversations are not just data points, we also know that social listening is an art, a real skill, not something that can just be bolted onto a junior associate’s role. While most businesses make an investment in social listening tools or platforms, the same old questions comes up time and time […] Read more

Capturing the essence of SXSWi 2016 from afar

SXSW interactive 2016 has come and gone. What a whirlwind and I wasn’t even physically there. Like many watching from the sidelines, I was trying to keep abreast of the plethora of conversations around this fascinating five day event. I, like many others,  followed numerous of the brightest sparks not only presenting but attending from agencies […] Read more

Social Listening and Global Insights at #SXSW Interactive 2016

This year, I applied for a speaking pitch for #SXSWI 2016 who’s title was about “good crack.” Was my session about crack? Well not exactly, I wanted to talk about the word crack and use it to illustrate how culture, context, and location make all the difference in online communication. Unfortunately I didn’t get selected […] Read more

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