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TCA is coming to #SXSW 2017 and our Social Listening Meet-Up will be unmissable. Here’s why.

At TCA, we believe that conversations are not just data points and social listening isn’t just an answer that pops out of a social listening tool when you hit a button. We truly believe that you need human analysis to generate actionable insights from online conversations to understand the nuances of each language and the […] Read more

Vote now for 3 #SXSW panel pitches from the TCA community you won’t want to miss!

Every year, Austin Texas holds SXSW Interactive conference, with thousands of experts exchanging ideas on everything, from digital marketing to robotics. Every year, the Panel Picker allows you to select who you would like to see at SXSW, whether you will be there for the event or just watching the videos online. For SXSW 2017, […] Read more

Aug, 08, 2016

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Global Social Listening requires human analysis – not Google Translate

Successful social listening requires an understanding of not just the language in a literal sense, but figuratively, culturally, contextually and tonally. While software can help translate – language is more nuanced than translation software and tools can accurately process. When speaking face to face, we rely on visual cues to help us better understand what […] Read more

4 reasons why you need human analysis to listen into social

We know that online conversations are not just data points, we also know that social listening is an art, a real skill, not something that can just be bolted onto a junior associate’s role. While most businesses make an investment in social listening tools or platforms, the same old questions comes up time and time […] Read more

Capturing the essence of SXSWi 2016 from afar

SXSW interactive 2016 has come and gone. What a whirlwind and I wasn’t even physically there. Like many watching from the sidelines, I was trying to keep abreast of the plethora of conversations around this fascinating five day event. I, like many others,  followed numerous of the brightest sparks not only presenting but attending from agencies […] Read more

Social Listening and Global Insights at #SXSW Interactive 2016

This year, I applied for a speaking pitch for #SXSWI 2016 who’s title was about “good crack.” Was my session about crack? Well not exactly, I wanted to talk about the word crack and use it to illustrate how culture, context, and location make all the difference in online communication. Unfortunately I didn’t get selected […] Read more

2016 – The year of Conversational Commerce?

A recent article by Chris Messina caught our attention. Following up on his theory he first shared last year, Chris has dubbed 2016 to be the year of  ‘Conversational Commerce’ and it got us thinking. With over one billion people using Whatsapp  and with WeChat following close behind, we expect conversations to start exactly where […] Read more

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